Out of Regz INC is a Veteran Owned & Operated company that creates the best dang mens products out there! We have collaborated on several of the companies products including their annual Summer Smooth Operator line. The companies founder and master mind Joe Van has perfected the palmade game, and also has great design taste.
Out of Regs returned to us for the 2nd Launch of Smooth Operator in 2022. The prior year we had designed a product centered around a tropical, coconut, hula/military theme and Joe wanted the new designs to have the same military ode, while incorporating the new citrus fragrance. During our kickoff Derric had the crazy idea of adding a tactical helmet with nods to an orange, and Joe let us roll with it! We diverted from the line design that Derric has become known for and illustrated a realistic orange juxtaposed to the illustration style of the tactical helmet which took inspiration military film pop culture.
The former years typography and branding was updated with a new citrus color pallet. Which was repeated in the retro outlining on the package design.
We enjoy working with clients who are open to having fun with design, and want to create products that are unique and stand out! Out of Regz knows that their market is based around military, first responders, strength trainers, athletes, and stuntmen and they honored them with packaging that would surprise and delight them.
We are honored to work with a company that is customer first!
Brand
Logo identity
Print collateral
Illustrations
lettering
Product packaging