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From concept, too hand made sculptures and digital execution the Small Business Monsters campaign turned into an award wining campaign that helped get the word out for Decent.com.
Mascot
Illustrations
Print collateral
Illustrations
Apparel design
Product design
Packaging
Much of this campaign was done with practical effects with some light digital illustration and photoshop work. We started out with story boards, and sketches to get the concept worked out based on the monster personas. Then Derric made the detailed sculptures of the Monsters so we could take some photos so we could bring them into our editing software.
